Market Research Project Planning Course
Master market research project planning for marketing success. Learn to define business problems, design mixed-methods studies, recruit the right audience, analyze data, and benchmark competitors to launch high-impact campaigns with confidence. This course equips you with practical tools to plan evidence-based initiatives, reducing risks and boosting results through clear objectives and reliable methods.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Market Research Project Planning Course gives you a clear, practical framework to define business problems, set measurable objectives, and build testable hypotheses. Learn to design mixed-methods studies, recruit the right participants, craft reliable questions, analyze data confidently, and benchmark against competitors so you can plan evidence-based initiatives with reduced risk and stronger results.
Elevify advantages
Develop skills
- Market research scoping: turn business problems into sharp, testable goals.
- Mixed-methods design: plan fast qualitative and quantitative research workflows.
- Audience targeting: define segments, quotas, and ethical recruitment tactics.
- Pricing and demand sizing: benchmark competitors and model viable price points.
- Decision-ready insights: build timelines, budgets, and go/no-go criteria.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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