from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Luxury Marketing Course provides a practical guide to establishing and expanding a premium brand in New York and Dubai. You will learn about targeting wealthy customers, subtle brand positioning, pricing strategies and creating scarcity, superior customer experiences, and specific promotion methods like exclusive events, influencers, and personal services, along with key performance indicators, monitoring tools, and simple testing approaches to maintain brand prestige while achieving successful product introductions.
Elevify advantages
Develop skills
- Luxury market mapping: assess the scale, divide into segments, and place brands in New York and Dubai.
- Affluent segmentation: identify profiles of high-value luxury buyers who make purchases.
- High-touch CX design: create exclusive experiences across online platforms, physical stores, and personal assistance.
- Pricing and scarcity: develop waiting lists, pricing levels, and value narratives without price reductions.
- Luxury launch analytics: monitor key indicators, evaluate promotion channels, and refine budgets efficiently.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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