Integrated Marketing Communications Course
Gain expertise in integrated marketing communications tailored for sustainable fashion. Develop detailed buyer personas, establish strong brand positioning, design comprehensive 3-month campaigns, synchronize multiple channels effectively, and leverage practical templates, key performance indicators, and governance tools to achieve consistent and impactful marketing outcomes that resonate with audiences and drive business growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with a practical framework for creating unified marketing campaigns in sustainable fashion. You will learn to establish clear brand positioning, develop essential message pillars, and tailor messaging for paid, owned, retail, PR, and social media channels. Additionally, master the use of ready-to-use templates, governance structures, and 12-week planning tools to coordinate teams, monitor key performance indicators, prevent greenwashing pitfalls, and deliver reliable, quantifiable results efficiently.
Elevify advantages
Develop skills
- Develop 3-month IMC plans with 12-week calendars, channel mixes, and campaign cadences.
- Master brand positioning through sharp promises, message pillars, and tone of voice.
- Create audience segments with detailed personas, journeys, and high-value targets.
- Align paid, owned, PR, retail, and social channels around a unified core story.
- Implement governance frameworks, workflows, asset rules, and KPIs for consistent execution.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...

Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.

Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!

Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.

Giulio CarloAluno de Engenharia de Prompt
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