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Integrated Marketing Communications Course

Integrated Marketing Communications Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course equips you with a practical framework for creating unified marketing campaigns in sustainable fashion. You will learn to establish clear brand positioning, develop essential message pillars, and tailor messaging for paid, owned, retail, PR, and social media channels. Additionally, master the use of ready-to-use templates, governance structures, and 12-week planning tools to coordinate teams, monitor key performance indicators, prevent greenwashing pitfalls, and deliver reliable, quantifiable results efficiently.

Elevify advantages

Develop skills

  • Develop 3-month IMC plans with 12-week calendars, channel mixes, and campaign cadences.
  • Master brand positioning through sharp promises, message pillars, and tone of voice.
  • Create audience segments with detailed personas, journeys, and high-value targets.
  • Align paid, owned, PR, retail, and social channels around a unified core story.
  • Implement governance frameworks, workflows, asset rules, and KPIs for consistent execution.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...
Giulio Carlo
Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.
Mariana Ferres
Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!
Luciana Alvarenga
Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.
Giulio Carlo
Giulio CarloAluno de Engenharia de Prompt

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