Innovation Marketing Course
Gain expertise in marketing AI innovations by conducting thorough competitor analysis, developing compelling positioning, selecting effective channels, and monitoring critical KPIs. Develop robust launch strategies that boost trial sign-ups, enhance user retention, and deliver measurable revenue growth for your marketing efforts.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with essential strategies to effectively market innovative AI products. You will master audience segmentation, competitor research, value proposition development, and optimal channel selection. Additionally, learn to establish KPIs, conduct efficient experiments, refine campaigns using data insights, and create scalable workflows for pre- and post-launch phases to accelerate profitable growth.
Elevify advantages
Develop skills
- Master competitor analysis: quickly map features, pricing, and positioning.
- Excel in KPI and funnel analytics: monitor CAC, ROAS, and activation for growth optimization.
- Create high-impact positioning: develop precise value propositions and message structures.
- Build go-to-market playbooks: plan efficient pre- and post-launch campaigns.
- Target segments smartly: focus on SMB personas, channels, and key pain points.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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