Distribution Channels Course
This course equips you with essential skills to excel in distribution channels for consumer packaged goods marketing. You will learn to select optimal channels, create intelligent fulfillment networks, manage logistics expenses effectively, monitor critical performance indicators, expand market coverage, safeguard profit margins, and elevate customer satisfaction through superior delivery.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain a complete practical understanding of product distribution from production to end-user. Master channel comparison, conflict resolution, and financial modeling for margins, costs, and returns. Delve into e-commerce, retail, wholesale, marketplaces, network planning, third-party logistics, key metrics, and optimization techniques to rapidly develop efficient, profitable distribution systems.
Elevify advantages
Develop skills
- Design omnichannel distribution networks to reduce costs while maintaining service levels.
- Select optimal channels by balancing coverage, brand control, risks, and return on investment.
- Optimize logistics KPIs to improve fill rates, minimize stockouts, and accelerate deliveries.
- Model channel economics including margins, slotting fees, and accurate cost-to-serve.
- Implement partnerships and systems such as 3PLs, warehouse management, order management, and marketplace integrations.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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