Customer Loyalty & Retention Course
Gain expertise in building customer loyalty and retention for beauty brands. Master the creation of profitable loyalty programs, personalised offers based on buying history, detailed 0-180 day customer journey mapping, A/B testing of campaigns, and monitoring of key performance indicators to drive higher repeat purchases, elevated customer lifetime value, and sustained business expansion in competitive markets.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches how to convert initial beauty customers into loyal repeat buyers using targeted personalisation, attractive loyalty perks, and incentive strategies beyond discounts. You will learn to chart the full 0-180 day customer path, manage email, SMS, and website campaigns, create effective loyalty schemes, measure vital retention indicators, and implement a 90-day strategy to increase repeat sales and customer lifetime value.
Elevify advantages
Develop skills
- Design effective loyalty programs with tiers, rewards, and rules to increase repeat purchases.
- Personalise customer offers using purchase history to suggest products and samples.
- Plan comprehensive retention journeys mapping key touchpoints from day 0 to 180.
- Conduct retention analytics tracking customer cohorts, lifetime value, churn rates, and promotion results.
- Execute rapid A/B tests on email subjects, rewards, and timing for immediate improvements.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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