from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Customer Segmentation Course teaches you to utilise public data sources for audience research, set business objectives, and create practical segments that yield tangible outcomes. You will learn to model behavioural and demographic factors, develop 3–5 effective segments, and devise tests featuring defined KPIs, dashboards, and attribution methods. Conclude with actionable personalisation strategies for email, paid advertising, and on-site interactions.
Elevify advantages
Develop skills
- Build data-driven customer segments: transform behaviour and demographics into practical actions.
- Design high-impact personas: quickly map needs, obstacles, and lifetime value.
- Set clear personalisation KPIs: connect segmentation to click-through rates, conversion rates, and revenue.
- Plan and measure A/B tests: demonstrate improvements from segmented versus general campaigns.
- Create channel-specific personalisation: tactics for email, web, and paid media.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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