from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The In-Store Product Promotion Course teaches you how to increase product trials and sales within grocery stores through practical, repeatable strategies. You will learn the fundamentals of shopper behaviour, store layout and merchandising principles, positioning of private labels, and effective display design. Additionally, you will develop test-ready pilots, train store teams, manage budgets, and measure outcomes using clear KPIs, POS data, and test versus control evaluation methods.
Elevify advantages
Develop skills
- In-store shopper psychology: apply quick, practical insights to encourage purchases.
- Retail merchandising: create high-impact layouts, end-caps, and cross-merchandising displays.
- In-store promotion tactics: develop low-budget, high-ROI sampling and display programmes.
- Private label activation: increase trials with clever claims, packaging, and shelf narratives.
- Promotion measurement: monitor uplift, trial conversions, and test versus control results efficiently.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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