Marketing Products Course
This course equips small business owners with practical skills to launch and grow a loyalty product through targeted marketing strategies, including segmentation, value propositions, campaigns, testing, and a structured 4-week rollout with risk management.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Marketing Products Course provides a quick, hands-on approach to starting and expanding a loyalty product for small businesses. You will learn to assess and rank customer segments, create compelling value propositions, develop budget-friendly campaigns tailored to specific channels, conduct basic A/B tests, and execute a targeted 4-week launch plan featuring metrics, strategies to reduce risks, and follow-up actions that convert initial success into consistent outcomes.
Elevify advantages
Develop skills
- Master segment selection: quickly evaluate market sizes and select profitable niches.
- Design value propositions: transform product features into straightforward, effective benefits.
- Develop channel strategies: select affordable channels and create campaigns that can be tested.
- Gain launch planning skills: manage a 4-week pilot using efficient tracking and key performance indicators.
- Learn risk mitigation: identify potential marketing issues early and apply practical solutions.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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