from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Brand Positioning Course teaches you to define a sharp single-minded benefit, choose the right emotional or functional angle, and support it with persuasive reasons to believe. You will build clear target personas, craft focused positioning statements, and select the best frame of reference, using quick research methods to analyze competitors and create a practical, aligned strategy you can apply immediately.
Elevify advantages
Develop skills
- Competitor insight mapping: turn fast online research into clear positioning moves.
- Positioning statement writing: craft sharp 3–5 line internal brand narratives.
- Customer persona design: build and validate lean, JTBD-based target profiles.
- Single-minded benefit crafting: define one powerful emotional or functional promise.
- RTB development: convert features into concise, persuasive proof points for messaging.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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