from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Small Business Marketing Plan Course teaches you to create a practical, data-driven plan for a local coffee shop. You will learn to research community demand, profile nearby competitors, define clear customer groups, and develop strong positioning. Use simple tools to plan campaigns, track returns, manage a 1,500 birr monthly budget, and implement a focused 3-month action plan with ready templates and easy reporting.
Elevify advantages
Develop skills
- Local channel strategies: quickly deploy email, SMS, Google, and social media.
- Local market research: map demand, competitors, and community data.
- Customer positioning: create clear value propositions and coffee shop customer profiles.
- Campaign execution: design, schedule, and run repeatable local promotions independently.
- Budget and metrics: plan 1.5K birr spend and track returns with simple key performance indicators.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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