Integrated Marketing Communication Plan Course
This course equips you with the skills to develop a comprehensive Integrated Marketing Communication (IMC) plan tailored for wellness apps, covering audience analysis, strategy formulation, channel selection, budgeting, and performance optimization to drive user engagement and loyalty.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Integrated Marketing Communication Plan Course teaches you to identify specific target groups for wellness apps, create detailed user profiles, and outline customer paths from initial awareness to ongoing loyalty. You will learn to establish SMART goals, develop effective positioning and messaging, select and combine impactful channels, schedule a 6-month plan, manage budgets, monitor key performance indicators, and improve results using practical templates ready for application.
Elevify advantages
Develop skills
- Audience segmentation: define data-driven personas and journeys for wellness apps.
- Channel strategy: design paid, owned, and social mixes that convert fast.
- IMC planning: build a 6-month cross-channel calendar with clear KPIs.
- Budget and analytics: allocate spend, track KPIs, and optimize performance.
- Positioning and messaging: craft value propositions and test winning messages.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
FAQs
Who is Elevify? How does it work?
Do the courses have certificates?
Are the courses free?
What is the course workload?
What are the courses like?
How do the courses work?
What is the duration of the courses?
What is the cost or price of the courses?
What is an EAD or online course and how does it work?
PDF Course