Strategic Marketing Planning Course
This course equips you with practical tools to develop a strategic marketing plan for eco-friendly products, focusing on customer segmentation, market analysis, positioning, campaign planning, and performance measurement for sustainable growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Strategic Marketing Planning Course provides a practical, step-by-step approach to segmenting customers, creating accurate buyer personas, and analysing behaviour for those purchasing eco-friendly home cleaning products. You will learn to evaluate market opportunities, assess competitors, develop strong positioning and value propositions, plan a targeted six-month campaign, establish clear objectives, define key performance indicators, and create a lean, test-based channel strategy that achieves measurable growth.
Elevify advantages
Develop skills
- Data-driven segmentation: build personas, journeys, and LTV-based priorities.
- Market sizing mastery: estimate TAM, SAM, SOM quickly using public data.
- Positioning that converts: craft eco-friendly value propositions and proof-based messaging.
- Lean channel strategy: plan high-ROI tests for email, paid ads, content, and influencers.
- Performance tracking: set SMART KPIs and dashboards to optimise every dollar.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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