from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Commercial Planning Course provides practical tools to understand distribution channels, segment consumers, and estimate the salty snacks market using public data. Learn to develop effective positioning, pricing, SKU and promotional strategies, allocate trade investments, create a promotional calendar, forecast monthly sales, and establish KPIs to present a clear, credible commercial plan that supports sustainable growth.
Elevify advantages
Develop skills
- Market and competitor insight: quickly assess market sizes and identify key snack competitors.
- Pricing and positioning strategy: establish flexible prices and effective brand positions rapidly.
- Channel and promotional planning: develop return-on-investment focused calendars for trade and online commerce.
- Sales forecasting basics: produce monthly volume and value projections with various scenarios.
- KPI tracking for snacks: create simple dashboards to oversee sales, promotions, and brand equity.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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