from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This New Product Marketing Course teaches you how to research the U.S. smart home lighting market, identify target customers, and create specific use cases for a new desk lamp. You will learn to develop clear positioning, value propositions, and messaging, design a full marketing mix, plan a targeted 4-week launch, and monitor key e-commerce metrics to test, improve, and expand a successful product release quickly.
Elevify advantages
Develop skills
- Target segmentation: identify and prioritise high-value customer groups swiftly.
- Product positioning: develop clear value propositions and effective messaging in a few days.
- Launch execution: create a 4-week market entry plan that generates actual sales.
- Performance analytics: monitor e-commerce KPIs and optimise campaigns rapidly.
- Market research: analyse reviews, keywords, and competitors for practical insights.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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