Pharmaceutical Marketing Course
This course equips professionals with essential skills for ethical and effective pharmaceutical marketing, emphasizing regulatory compliance, strategic launch planning, value proposition development, market access, and omnichannel execution tailored to the US prescription drug landscape, particularly for type 2 diabetes treatments.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course provides a practical overview of promoting prescription drugs in the US, focusing on compliance, launch strategies, and type 2 diabetes treatments. You will learn FDA regulations, fair balance requirements, off-label limits, payer access, pricing strategies, real-world evidence, health economics, outcomes research, and key performance indicators across digital, field, and hospital channels to create effective, ethical, data-driven campaigns that withstand scrutiny.
Elevify advantages
Develop skills
- Pharma promo compliance: apply FDA, PhRMA, and HIPAA rules with confidence.
- Launch planning: build fast, compliant go-to-market plans for new drugs.
- Value messaging: craft label-aligned claims and high-impact value propositions.
- Market access strategy: shape pricing, payer talks, and formulary positioning.
- Omnichannel tactics: execute and measure HCP and patient campaigns within regs.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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