from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Luxury Goods Marketing Course provides practical tools to build and grow a premium handbag brand in the U.S. You will learn luxury positioning, heritage storytelling, pricing between $3,000–$8,000, channel selection, launch campaigns, and client experience design. Gain clear frameworks, checklists, and examples tailored to affluent buyers, so you can confidently plan and execute a refined, high-impact luxury strategy.
Elevify advantages
Develop skills
- Luxury brand positioning: craft premium, heritage-rich value propositions.
- Affluent consumer insights: profile U.S. HNW buyers and their purchase drivers.
- Pricing and product strategy: design scarce, high-margin luxury assortments.
- High-touch client experience: map VIP journeys, service standards, and CRM.
- Prestige launch execution: plan channels, creative, and KPIs for luxury debuts.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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