Product Marketing Strategy Course
This course equips you with essential strategies for marketing AI-driven project management software, covering market analysis, customer segmentation, positioning, pricing, launches, team coordination, and data-driven growth experiments to achieve sustainable success in 6-12 months.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Product Marketing Strategy Course provides a practical, complete approach to studying your market, identifying ideal customer profiles and segments, and developing clear positioning for AI-driven project management software. You will learn to create pricing and packaging options, organise go-to-market launches, coordinate teams, and conduct data-based experiments to boost adoption, enhance conversions, and achieve steady growth over 6 to 12 months.
Elevify advantages
Develop skills
- Product positioning: Convert research into clear, unique messaging quickly.
- Go-to-market planning: Develop efficient pricing, packaging, and launch plans.
- Growth execution: Create 90-day channel strategies that increase trials and income.
- Metrics and experiments: Monitor SaaS key performance indicators and perform fast, data-informed tests.
- Segmentation strategy: Identify ideal customer profiles and key segments for AI SaaS products.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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