from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This data-driven marketing course teaches you to transform actual customer behaviour into accurate segments, create a solid data model, and craft focused campaigns that drive results. You will learn to establish tracking systems, set key performance indicators, conduct A/B and holdout tests, and improve outcomes using straightforward dashboards. It includes practical templates, real-world examples, and a specific case on home fitness e-commerce for immediate application.
Elevify advantages
Develop skills
- Build actionable customer segments: convert raw data into clear, usable profiles.
- Design smart A/B tests: establish hypotheses, samples, and effective success metrics.
- Track full-funnel performance: apply pixels, UTMs, and ROI dashboards.
- Plan targeted campaigns: match audiences, messaging, KPIs, and budget efficiently.
- Use real market data: establish reasonable assumptions and benchmarks for home fitness.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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