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CRM Analytics Course

CRM Analytics Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

The CRM Analytics Course equips you with hands-on abilities to purify CRM CSV files, construct dependable customer groups, and compute key performance indicators such as CLV, churn, and engagement. You will explore exploratory data analysis, RFM analysis, predictive scoring, and clustering techniques, then apply these insights to develop focused lifecycle email strategies. Additionally, you will produce straightforward dashboards, testing frameworks, and documentation to ensure all campaigns are trackable, refined, and prepared for expansion.

Elevify advantages

Develop skills

  • Clean CRM data by correcting mistakes, removing duplicate customers, and readying CSVs for efficient examination.
  • Develop CRM KPIs through computing CLV, ARPC, engagement rates, churn figures, and campaign effectiveness.
  • Divide audiences using RFM, value assessments, behavioural patterns, and channel preferences for accurate targeting.
  • Plan data-informed campaigns involving A/B testing, customer reactivation sequences, and premium customer paths.
  • Produce straightforward CRM reports including dashboards, testing outcomes, and summaries suitable for executives.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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