from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The CRM Analytics Course equips you with hands-on abilities to purify CRM CSV files, construct dependable customer groups, and compute key performance indicators such as CLV, churn, and engagement. You will explore exploratory data analysis, RFM analysis, predictive scoring, and clustering techniques, then apply these insights to develop focused lifecycle email strategies. Additionally, you will produce straightforward dashboards, testing frameworks, and documentation to ensure all campaigns are trackable, refined, and prepared for expansion.
Elevify advantages
Develop skills
- Clean CRM data by correcting mistakes, removing duplicate customers, and readying CSVs for efficient examination.
- Develop CRM KPIs through computing CLV, ARPC, engagement rates, churn figures, and campaign effectiveness.
- Divide audiences using RFM, value assessments, behavioural patterns, and channel preferences for accurate targeting.
- Plan data-informed campaigns involving A/B testing, customer reactivation sequences, and premium customer paths.
- Produce straightforward CRM reports including dashboards, testing outcomes, and summaries suitable for executives.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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