from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Brand Equity Building Course provides a clear, practical roadmap to develop a premium eco-friendly cleaning brand over three years. You will learn to define precise positioning, establish measurable goals for awareness, preference, and NPS, create an intelligent investment plan, and integrate campaigns, content, retail, CRM, and influencers using strong research, diagnostics, and testing frameworks for sustainable and profitable brand growth.
Elevify advantages
Develop skills
- Brand strategy design: craft premium eco-friendly positioning that wins market share.
- 3-year brand roadmap: build practical plans, budgets, and channel allocations quickly.
- Brand measurement: set KPIs, run tests, and convert data into clear growth actions.
- Stakeholder buy-in: develop ROI cases and presentations that secure executive budgets.
- CRM and loyalty: design retention, referral, and NPS programs that increase customer lifetime value.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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