from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Consumer Behaviour Course explains how individuals select wellness and mental health applications, considering factors such as motivations, perceived benefits, social influences, ease of use, and obstacles including cost and data privacy. You will acquire knowledge of efficient research techniques, targeted audience segmentation, strategic positioning, content creation, and user decision pathway analysis to formulate more effective plans that enhance user acquisition, initial engagement, and sustained participation.
Elevify advantages
Develop skills
- Decode consumer drivers: identify genuine triggers for adopting wellness apps.
- Conduct rapid insight research: analyse reviews, reports, and forums to uncover behaviour patterns.
- Master micro-segmentation: quickly define personas for high-value urban professionals aged 25–35.
- Develop journey mapping skills: create impactful prompts throughout the freemium user pathway.
- Craft conversion-focused messaging: develop and evaluate text that builds trust and increases registrations.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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