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Consumer Behavior Course

Consumer Behavior Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Consumer Behaviour Course explains how individuals select wellness and mental health applications, considering factors such as motivations, perceived benefits, social influences, ease of use, and obstacles including cost and data privacy. You will acquire knowledge of efficient research techniques, targeted audience segmentation, strategic positioning, content creation, and user decision pathway analysis to formulate more effective plans that enhance user acquisition, initial engagement, and sustained participation.

Elevify advantages

Develop skills

  • Decode consumer drivers: identify genuine triggers for adopting wellness apps.
  • Conduct rapid insight research: analyse reviews, reports, and forums to uncover behaviour patterns.
  • Master micro-segmentation: quickly define personas for high-value urban professionals aged 25–35.
  • Develop journey mapping skills: create impactful prompts throughout the freemium user pathway.
  • Craft conversion-focused messaging: develop and evaluate text that builds trust and increases registrations.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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