from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Brand Building Course provides a straightforward, hands-on approach to establishing brand identity, personality, and voice, transforming them into a practical guide for teams. You will explore competitor analysis, develop positioning strategies, construct messaging structures, and ensure uniform communication across various channels. The course concludes with basic testing techniques, essential performance indicators, and reporting tools to enable swift brand rollout and ongoing refinement.
Elevify advantages
Develop skills
- Strategic positioning: develop precise brand statements that drive quick conversions.
- Brand identity systems: establish core values, personality traits, and explicit guidelines for use.
- Messaging frameworks: construct compelling pitches, taglines, and sales-oriented content.
- Brand playbooks: formulate voice, tone, and channel-specific instructions for team adherence.
- Brand testing: conduct efficient A/B tests and monitor indicators such as NPS and customer retention.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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