AI for Marketing Course
Gain expertise in applying AI to marketing via practical methods covering data preparation, audience grouping, customisation, and experimentation. Develop intelligent email and paid social initiatives that enhance returns on investment, ensuring data privacy and customer focus throughout. This course equips you with actionable strategies to transform campaign effectiveness immediately.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Acquire essential AI techniques to elevate marketing campaigns through this practical, interactive programme. Master data cleaning and preparation, create secure audience segments, and craft tailored email and social media strategies that drive conversions. Delve into AI-based testing, content creation, and refinement, while monitoring outcomes using key performance indicators, forecasting tools, and reusable processes for instant application.
Elevify advantages
Develop skills
- AI data preparation for marketing: cleanse, anonymise, and create effective features.
- AI audience segmentation: develop and implement groups, similar profiles, and likelihood models.
- AI personalisation: refine email and social ads based on segments and user actions.
- Creative testing using AI: produce options, conduct efficient trials, and expand successful ones quickly.
- AI reporting: automate analysis, predict customer value, and adjust campaigns live.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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