web strategy training
Master web strategy tailored for B2B SaaS companies: conduct site audits, define three-year KPIs, assess competitors, and develop a comprehensive roadmap covering SEO, CRO, content creation, and lead generation. This aligns marketing, sales, and product teams to achieve consistent pipeline expansion and sustainable growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches how to create a clear three-year roadmap transforming your website into a steady growth driver. You will learn to establish realistic KPIs, evaluate your existing online presence, analyse competitors, and focus on key initiatives in SEO, content, UX, CRO, and automation. Acquire actionable frameworks, governance structures, and tracking practices applicable right away, regardless of budget constraints.
Elevify advantages
Develop skills
- Develop web strategy roadmaps: craft a phased three-year B2B SaaS growth plan efficiently.
- Optimise conversions: review user flows, eliminate obstacles, and enhance lead quality rapidly.
- Design KPIs and dashboards: establish core metrics and implement regular reporting cycles.
- Build SEO and content foundations: organise site architecture, topic clusters for scalable traffic growth.
- Foster cross-team alignment: coordinate marketing, sales, and product efforts towards shared web objectives.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...

Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.

Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!

Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.

Giulio CarloAluno de Engenharia de Prompt
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