Web strategy training
Master web strategy tailored for B2B SaaS companies: conduct site audits, define three-year KPIs, assess competitors, and develop a comprehensive roadmap covering SEO, CRO, content creation, and lead generation. This aligns marketing, sales, and product teams to achieve consistent pipeline expansion and sustainable growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches how to create a clear three-year roadmap transforming your website into a steady growth driver. You will learn to establish realistic KPIs, evaluate your existing online presence, analyse competitors, and focus on key initiatives in SEO, content, UX, CRO, and automation. Acquire actionable frameworks, governance structures, and tracking practices applicable right away, regardless of budget constraints.
Elevify advantages
Develop skills
- Develop web strategy roadmaps: craft a phased three-year B2B SaaS growth plan efficiently.
- Optimise conversions: review user flows, eliminate obstacles, and enhance lead quality rapidly.
- Design KPIs and dashboards: establish core metrics and implement regular reporting cycles.
- Build SEO and content foundations: organise site architecture, topic clusters for scalable traffic growth.
- Foster cross-team alignment: coordinate marketing, sales, and product efforts towards shared web objectives.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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