web referencing training
This course equips learners with essential web referencing skills for digital marketing success. Delve into competitor analysis, keyword and intent mapping, on-page optimisation for eCommerce category and product pages, technical SEO fixes, and KPI tracking using free, budget-friendly tools to drive organic traffic growth for eco-friendly home product brands.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Web Referencing Training offers a practical, step-by-step approach to enhance visibility for eco-friendly home products in the US market. Participants will master targeted keyword research, intent mapping, and on-page optimisation for category and product pages, while enhancing outcomes through content strategies, technical SEO, user experience improvements, and effective measurement, reporting, and testing using affordable, accessible tools.
Elevify advantages
Develop skills
- Competitor SEO analysis: swiftly review competitors' content, UX, and backlinks.
- Keyword and intent mapping: select high-value eco-friendly search queries that drive quick conversions.
- On-page eCommerce SEO: optimise titles, headings, URLs, and product descriptions.
- Technical SEO fundamentals: improve site speed, mobile responsiveness, schema markup, and crawl efficiency on a budget.
- SEO reporting proficiency: monitor key performance indicators, create simple dashboards, and test effective strategies.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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