web analyst training
Gain mastery in web analytics tailored for digital marketing success. Explore attribution models, ROAS metrics, LTV calculations, dashboard creation, experimentation methods, and CRO strategies to monitor complete user journeys, resolve funnel issues, and leverage data for increased revenue and efficient advertising budgets. This course transforms raw data into actionable insights for optimizing online performance and business growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This training equips you with essential skills to link website traffic, user actions, and income generation for informed data-based choices. It covers core ecommerce analytics, monitoring and attribution methods, ROAS and CPA computations, LTV and cohort evaluations, testing strategies, and user path analysis, followed by effective techniques to enhance conversion rates, average order value, and sustained results across major marketing channels.
Elevify advantages
Develop skills
- Revenue attribution with multi-channel focus: link advertising expenses across platforms to actual sales outcomes.
- Experiment planning and execution: create efficient A/B tests and interpret findings reliably.
- Conversion rate and UX improvements: identify and seal funnel gaps to raise conversions and average order value.
- Paid channel audits: evaluate search, social media, and email campaigns to lower CPA while increasing ROAS.
- User journey mapping: analyze behaviors, detect obstacles, and target immediate improvement opportunities.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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