Social Media Marketing & Digital Strategy Course
Gain mastery in social media marketing and digital strategy tailored for e-commerce success. Explore paid versus organic approaches, precise audience targeting, creative testing methods, key performance indicators, and omnichannel measurement techniques to boost sales, drive store visits, and launch high-ROI campaigns effectively.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Social Media Marketing and Digital Strategy Course provides a hands-on, step-by-step framework to plan effective campaigns, segment target audiences accurately, and select optimal platforms for every stage of the marketing funnel. Participants will master designing compelling creatives that convert, balancing paid and organic strategies, monitoring KPIs through intuitive dashboards, and refining budgets via experiments, attribution models, and omnichannel data for sustainable, profitable business growth.
Elevify advantages
Develop skills
- Paid social optimisation: conduct A/B tests, adjust bids, and scale ROI quickly.
- Audience strategy: create high-intent segments and retargeting that converts.
- KPI-driven reporting: build dashboards, OKRs, and ROAS-focused tracking.
- Creative campaign design: plan content, CTAs, and briefs that boost sales.
- Cross-channel integration: link social, email, and in-store for full-funnel impact.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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