Social Media Analytics Course
This course equips learners with hands-on skills in social media analytics, focusing on performance measurement, data analysis, and optimization strategies for marketing success.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Social Media Analytics Course teaches you to assess influencers, user-generated content, and ad creatives, establish content categories, and match messaging to an eco-friendly home products brand. You will learn essential KPIs, practical benchmarks, data quality verification, and attribution fundamentals, then convert insights into straightforward dashboards, brief executive reports, and targeted 4–6 week optimisation plans that boost performance swiftly.
Elevify advantages
Develop skills
- KPI mastery: calculate and benchmark core social media performance metrics.
- Data-driven diagnosis: spot funnel leaks, weak channels, and paid inefficiencies fast.
- Practical data builds: pull, clean, and simulate platform analytics for testing.
- Rapid test planning: design 4–6 week A/B experiments that improve ROI quickly.
- Executive reporting: craft clear KPI dashboards and concise insight summaries.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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