Site referencing training
Gain expertise in site referencing tailored for e-commerce success. The course covers technical SEO audits, strategic keyword planning, on-page optimisations, user experience enhancements, content development, and analytics tracking with GSC and GA4. Designed for digital marketing professionals aiming to achieve scalable improvements in organic traffic, search rankings, and revenue through proven, measurable techniques.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This training provides a practical step-by-step approach to enhance e-commerce site rankings and conversions. Participants will master keyword research and SERP analysis for eco-friendly cleaning products, develop targeted keyword strategies, and optimise home, category, and product pages. Key areas include technical SEO, user experience improvements, structured data implementation, content planning, and performance reporting using Google Search Console, Google Analytics 4, and essential KPIs for tangible growth results.
Elevify advantages
Develop skills
- Conduct technical SEO audits to resolve crawl issues, improve site speed, and enhance mobile user experience for rapid ranking improvements.
- Develop keyword strategies by mapping user intent, grouping relevant terms, and prioritising high-value pages.
- Optimise on-page elements including titles, content, and internal linking specifically for e-commerce sites.
- Create effective content plans and SEO blog calendars to increase traffic to product pages.
- Track key performance indicators using Google Search Console and Google Analytics to test strategies, iterate, and scale efforts.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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