Search Marketing Specialist Course
Gain expertise in SEO and SEM tailored for Spanish-speaking markets in eco-friendly home products. The course covers keyword research, technical SEO setup, Google Ads management, and data optimisation techniques to increase website traffic, improve conversion rates, and elevate customer lifetime value as a skilled Search Marketing Specialist.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches how to boost sales of eco-friendly home products to Spanish-speaking customers using targeted SEO and SEM strategies. You will learn to set business objectives, conduct keyword research in Spanish, organise multilingual websites, and implement tracking tools. Additionally, create effective Google Ads campaigns, refine landing pages, and apply data analysis for testing and reporting to enhance conversions and optimise budgets.
Elevify advantages
Develop skills
- Market and audience analysis: establish goals and understand buyer intent for eco home products.
- Spanish keyword research: identify high-intent local search terms that drive quick conversions.
- SEO foundations: optimise site structure, on-page content, and Core Web Vitals efficiently.
- Google Ads setup: create focused high-ROI campaigns with precise themes and intelligent bidding.
- Data-driven optimisation: monitor KPIs, run A/B tests, and expand successful SEO and SEM approaches.
Suggested summary
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