Search Marketing Course
Acquire advanced search marketing skills tailored for eco-friendly brands in Spain. Master keyword strategies, Google Ads configuration, bidding methods, performance tracking, and optimisation techniques to elevate conversions, ROAS, and revenue. Designed for digital marketing professionals seeking tangible, data-driven outcomes in competitive markets.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course delivers a hands-on, step-by-step guide to planning, launching, and refining effective search marketing campaigns. You will explore keyword research, match types, negative keywords, intelligent Google Ads account structures, budget management, bidding techniques, and compelling ad creation. Gain expertise in tracking setups, GA4 integration, conversion tracking, and KPI dashboards to scale campaigns confidently and boost ROI through targeted lessons.
Elevify advantages
Develop skills
- Performance tracking: construct KPI dashboards and respond swiftly to ROAS, CPA, and AOV metrics.
- Keyword strategy: conduct research, segment, and optimise search terms to attract high-intent visitors.
- Smart bidding and budgets: distribute spending effectively and select strategies to achieve target CPA and ROAS.
- Google Ads structure: develop scalable campaigns, ad groups, and remarketing audiences.
- High-impact ad copy: create responsive search ads and extensions that match buyer psychology quickly.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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