Rural Tourism Marketing Course
This course equips you with skills to market rural tourism effectively using sustainable visitor personas, targeted positioning, and data-driven digital strategies. You will learn to research destinations, select optimal channels, plan content calendars, and track key performance indicators to increase bookings, extend low-season visits, support local economies, and promote authentic rural experiences.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Discover how to create sustainable visitor personas, research rural destinations, craft authentic positioning and messaging, select effective channels, develop content calendars, use analytics to measure performance, and refine campaigns to boost bookings and off-season tourism in rural areas.
Elevify advantages
Develop skills
- Design visitor personas for rural tourism to attract sustainable high-value guests.
- Conduct research on rural destinations to identify assets, stakeholders, risks, and seasons.
- Develop digital channel strategies selecting cost-effective platforms for rural promotion.
- Create content calendars planning SEO-optimized posts for rural experiences over four weeks.
- Apply analytics to monitor traffic, engagement, bookings, and feedback in rural tourism.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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