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Real-Time Bidding (RTB) Course

Real-Time Bidding (RTB) Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Real-Time Bidding (RTB) Course offers a hands-on, step-by-step guide to planning, launching, and optimising RTB campaigns for peak performance. You will learn to segment and use first- and third-party data, apply intelligent bidding and price controls, organise campaigns by funnel stages, and create effective A/B tests. Additionally, gain expertise in reporting, KPI evaluation, and delivering concise stakeholder reports in a sports apparel e-commerce context.

Elevify advantages

Develop skills

  • RTB KPI expertise: link funnel metrics to CPA, ROAS, CTR, CVR, and LTV quickly.
  • Audience segmentation: create valuable RTB cohorts and intelligent bid multipliers.
  • Bid strategy development: establish, refine, and optimise RTB bids for profitable growth.
  • Testing and optimisation: conduct DSP A/B tests and refine weekly to lower CPA.
  • Leadership reporting: transform RTB data into clear insights and actionable presentations.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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