Real-Time Bidding (RTB) Course
Gain mastery in Real-Time Bidding (RTB) to excel in digital marketing. This course covers RTB strategies, audience segmentation, bidding techniques, testing methods, and reporting skills to reduce CPA, increase ROAS, and expand profitable campaigns for e-commerce brands focused on performance.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Real-Time Bidding (RTB) Course offers a hands-on, step-by-step guide to planning, launching, and optimising RTB campaigns for peak performance. You will learn to segment and use first- and third-party data, apply intelligent bidding and price controls, organise campaigns by funnel stages, and create effective A/B tests. Additionally, gain expertise in reporting, KPI evaluation, and delivering concise stakeholder reports in a sports apparel e-commerce context.
Elevify advantages
Develop skills
- RTB KPI expertise: link funnel metrics to CPA, ROAS, CTR, CVR, and LTV quickly.
- Audience segmentation: create valuable RTB cohorts and intelligent bid multipliers.
- Bid strategy development: establish, refine, and optimise RTB bids for profitable growth.
- Testing and optimisation: conduct DSP A/B tests and refine weekly to lower CPA.
- Leadership reporting: transform RTB data into clear insights and actionable presentations.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
FAQs
Who is Elevify? How does it work?
Do the courses have certificates?
Are the courses free?
What is the course workload?
What are the courses like?
How do the courses work?
What is the duration of the courses?
What is the cost or price of the courses?
What is an EAD or online course and how does it work?
PDF Course