Real-Time Bidding (RTB) Course
Gain mastery in Real-Time Bidding (RTB) to excel in digital marketing. This course covers RTB strategies, audience segmentation, bidding techniques, testing methods, and reporting skills to reduce CPA, increase ROAS, and expand profitable campaigns for e-commerce brands focused on performance.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Real-Time Bidding (RTB) Course offers a hands-on, step-by-step guide to planning, launching, and optimising RTB campaigns for peak performance. You will learn to segment and use first- and third-party data, apply intelligent bidding and price controls, organise campaigns by funnel stages, and create effective A/B tests. Additionally, gain expertise in reporting, KPI evaluation, and delivering concise stakeholder reports in a sports apparel e-commerce context.
Elevify advantages
Develop skills
- RTB KPI expertise: link funnel metrics to CPA, ROAS, CTR, CVR, and LTV quickly.
- Audience segmentation: create valuable RTB cohorts and intelligent bid multipliers.
- Bid strategy development: establish, refine, and optimise RTB bids for profitable growth.
- Testing and optimisation: conduct DSP A/B tests and refine weekly to lower CPA.
- Leadership reporting: transform RTB data into clear insights and actionable presentations.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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