Programmatic Ads Course
This course provides a practical and fast-paced guide to creating profitable advertising campaigns. You will learn to convert business objectives into specific KPIs, develop precise budgets, and compute ROAS, CPA, and breakeven points. Gain expertise in targeting, audience modelling, automated bidding, selecting platforms, and optimisation strategies to enhance performance, manage risks, and deliver reports that support genuine revenue expansion.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course provides a practical and fast-paced guide to creating profitable advertising campaigns. You will learn to convert business objectives into specific KPIs, develop precise budgets, and compute ROAS, CPA, and breakeven points. Gain expertise in targeting, audience modelling, automated bidding, selecting platforms, and optimisation strategies to enhance performance, manage risks, and deliver reports that support genuine revenue expansion.
Elevify advantages
Develop skills
- KPI and budget modelling: Quickly transform CPM, CTR, and ROAS into effective media plans.
- Automated bidding mastery: Set up intelligent bids, pacing, and portfolio objectives.
- Audience and data targeting: Create, improve, and expand high-intent programmatic audience groups.
- Platform and inventory selection: Rapidly select top DSPs, deals, and ad formats.
- Optimisation and risk control: Conduct tests, combat fraud, and ensure brand safety.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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