Performance Advertising Course
This course equips you with practical strategies to optimize performance advertising on Google and Meta, focusing on diagnosing and fixing key metrics like CTR, CPC, and conversions through targeted bidding, creatives, and optimization plans.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Performance Advertising Course provides practical, step-by-step methods to diagnose low CTR, high CPC, and weak conversion rates, then fix them with smarter targeting, bidding, and creatives. Learn how to use benchmarks, tracking audits, attribution settings, and 30-day optimization plans to build realistic performance snapshots and scale profitable campaigns on Google and Meta with confidence.
Elevify advantages
Develop skills
- Build realistic ad performance snapshots with clear, documented assumptions.
- Design 30-day optimization plans: budgets, testing cadence, and campaign structure.
- Craft high-converting creatives and landing pages for Meta, Google, and ecommerce.
- Run advanced gap analysis to diagnose CTR, CPC, ROAS, and conversion issues fast.
- Choose winning bidding, tracking, and audience strategies across Meta and Google.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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