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Media Marketing Course

Media Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

The Media Marketing Course teaches you how to plan and execute profitable campaigns for a direct-to-consumer natural skincare brand. You will learn to set SMART objectives, select appropriate KPIs and attribution models, configure GA4 and UTMs, and develop a solid media plan. Additionally, you will practise creative ideas, conversion rate optimisation, testing, reporting, and scaling influencers to effectively optimise spending and increase sales across paid, owned, and earned channels.

Elevify advantages

Develop skills

  • KPI strategy and analytics: establish SMART goals, GA4 tracking, and UTM standards.
  • Media planning mastery: create $10K plans, forecast ROAS, and optimise budgets quickly.
  • Paid and earned media execution: launch search, social, email, and influencer campaigns.
  • Conversion-focused UX and copy: enhance product pages, checkout flow, and microcopy.
  • Testing and reporting: conduct A/B tests, interpret dashboards, and provide clear executive summaries.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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