Media Marketing Course
This course equips you with practical skills to drive profitable media marketing campaigns for a natural skincare brand, covering planning, execution, optimization, and scaling across multiple channels.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Media Marketing Course teaches you how to plan and execute profitable campaigns for a direct-to-consumer natural skincare brand. You will learn to set SMART objectives, select appropriate KPIs and attribution models, configure GA4 and UTMs, and develop a solid media plan. Additionally, you will practise creative ideas, conversion rate optimisation, testing, reporting, and scaling influencers to effectively optimise spending and increase sales across paid, owned, and earned channels.
Elevify advantages
Develop skills
- KPI strategy and analytics: establish SMART goals, GA4 tracking, and UTM standards.
- Media planning mastery: create $10K plans, forecast ROAS, and optimise budgets quickly.
- Paid and earned media execution: launch search, social, email, and influencer campaigns.
- Conversion-focused UX and copy: enhance product pages, checkout flow, and microcopy.
- Testing and reporting: conduct A/B tests, interpret dashboards, and provide clear executive summaries.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
FAQs
Who is Elevify? How does it work?
Do the courses have certificates?
Are the courses free?
What is the course workload?
What are the courses like?
How do the courses work?
What is the duration of the courses?
What is the cost or price of the courses?
What is an EAD or online course and how does it work?
PDF Course