Media Marketing Course
This course equips you with practical skills to drive profitable media marketing campaigns for a natural skincare brand, covering planning, execution, optimization, and scaling across multiple channels.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Media Marketing Course teaches you how to plan and execute profitable campaigns for a direct-to-consumer natural skincare brand. You will learn to set SMART objectives, select appropriate KPIs and attribution models, configure GA4 and UTMs, and develop a solid media plan. Additionally, you will practise creative ideas, conversion rate optimisation, testing, reporting, and scaling influencers to effectively optimise spending and increase sales across paid, owned, and earned channels.
Elevify advantages
Develop skills
- KPI strategy and analytics: establish SMART goals, GA4 tracking, and UTM standards.
- Media planning mastery: create $10K plans, forecast ROAS, and optimise budgets quickly.
- Paid and earned media execution: launch search, social, email, and influencer campaigns.
- Conversion-focused UX and copy: enhance product pages, checkout flow, and microcopy.
- Testing and reporting: conduct A/B tests, interpret dashboards, and provide clear executive summaries.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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