Matomo Analytics training
Gain expertise in Matomo Analytics for GDPR-compliant marketing. Master privacy-focused tracking, consent mechanisms, data minimisation, secure hosting, and campaign optimisation tools like funnels and landing pages while ensuring legal compliance.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Matomo Analytics Training teaches configuration of privacy-first tracking for reliable insights under GDPR and German standards. Cover consent UX, cookie banners, data minimisation, hosting options, secure data flows. Build compliant reports, funnels, campaign analysis, and gain governance checklists for immediate use.
Elevify advantages
Develop skills
- Design GDPR-compliant tracking with data minimization in Matomo.
- Set up consent user experience including cookie banners and opt-outs.
- Optimise marketing campaigns using UTMs, funnels, and ROI analysis.
- Secure Matomo hosting with EU data flows and encryption controls.
- Manage compliance through audits, DPIA reviews, and response protocols.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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