Marketing Technology (MarTech) Course
This course equips marketers with practical skills to build and optimize a MarTech stack for revenue growth through data integration, automation, and performance analysis.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Marketing Technology (MarTech) Course provides a practical and fast-paced way to build a high-performing technology stack. You will learn to set clear goals, resolve data fragmentation, and map customer journeys. You will explore essential tools such as email automation, Customer Data Platforms (CDPs), Customer Relationship Management (CRM) systems, analytics, and advertising platforms. Then, you will design cart abandonment flows, establish reliable integrations, and apply testing, attribution, and optimization techniques to achieve measurable revenue growth.
Elevify advantages
Develop skills
- Data-driven goals: transform fragmented marketing data into clear KPIs quickly.
- Martech stack design: map tools, data flows, and integrations that function effectively.
- Journey automation: construct high-converting cart abandonment flows within days.
- Testing and optimization: conduct A/B tests and refine content, timing, and channels.
- Revenue attribution: link email and ads performance directly to the sales pipeline.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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