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Marketing Planning & Management Course

Marketing Planning & Management Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Gain a practical framework in the Marketing Planning and Management Course to meet ARR goals confidently. Master designing integrated funnels, defining KPIs, calculating ACV and CAC, and creating conversion models. Develop expertise in channel strategies, lead qualification, automation tools, performance dashboards, and testing methods to plan, run, and refine campaigns that deliver qualified leads and revenue.

Elevify advantages

Develop skills

  • Build sales-marketing funnels: set stages, SLAs, and handoffs quickly.
  • Model KPIs from ARR: convert revenue goals to leads, MQLs, SQLs, pipeline.
  • Plan digital channels efficiently: SEO, paid ads, email, demand generation.
  • Develop lead scoring systems: qualify B2B SaaS leads using rules and signals.
  • Refine CAC and funnels: test, track, and improve campaigns with data.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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