Marketing Planning & Management Course
This course teaches marketing planning and management for B2B SaaS companies. Participants learn to align sales and marketing efforts, create efficient digital funnels, establish KPIs based on ARR targets, and optimise SEO, paid media, email campaigns, and lead scoring to achieve revenue goals reliably. It provides practical tools for building strategies that generate qualified leads and consistent pipeline growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain a practical framework in the Marketing Planning and Management Course to meet ARR goals confidently. Master designing integrated funnels, defining KPIs, calculating ACV and CAC, and creating conversion models. Develop expertise in channel strategies, lead qualification, automation tools, performance dashboards, and testing methods to plan, run, and refine campaigns that deliver qualified leads and revenue.
Elevify advantages
Develop skills
- Build sales-marketing funnels: set stages, SLAs, and handoffs quickly.
- Model KPIs from ARR: convert revenue goals to leads, MQLs, SQLs, pipeline.
- Plan digital channels efficiently: SEO, paid ads, email, demand generation.
- Develop lead scoring systems: qualify B2B SaaS leads using rules and signals.
- Refine CAC and funnels: test, track, and improve campaigns with data.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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