marketing automation training
Master marketing automation for B2B SaaS companies. Develop high-performing nurture emails, intelligent lead scoring models, and behaviour-driven workflows using platforms like HubSpot and Marketo. These skills will improve trial-to-paid conversion rates and produce qualified sales leads ready for engagement.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This training teaches building effective trial nurture programs from scratch. You will learn to capture and synchronise lead data, personalise emails using behavioural tokens, create onboarding sequences, and implement lead scoring in HubSpot or Marketo. Gain skills in workflow logic, email deliverability protections, and A/B testing to enhance trial-to-paid conversions and generate scalable revenue growth.
Elevify advantages
Develop skills
- Build efficient B2B lead data structures: capture, synchronise, and enhance fields quickly.
- Develop effective lead scoring in HubSpot or Marketo to identify genuine marketing qualified leads.
- Craft converting trial nurture emails featuring intelligent personalisation.
- Manage automation workflows including branches, limits, and suppression mechanisms.
- Track trial-to-paid performance metrics and conduct rapid A/B tests for campaign improvements.
Suggested summary
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