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marketing automation training

marketing automation training
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This training teaches building effective trial nurture programs from scratch. You will learn to capture and synchronise lead data, personalise emails using behavioural tokens, create onboarding sequences, and implement lead scoring in HubSpot or Marketo. Gain skills in workflow logic, email deliverability protections, and A/B testing to enhance trial-to-paid conversions and generate scalable revenue growth.

Elevify advantages

Develop skills

  • Build efficient B2B lead data structures: capture, synchronise, and enhance fields quickly.
  • Develop effective lead scoring in HubSpot or Marketo to identify genuine marketing qualified leads.
  • Craft converting trial nurture emails featuring intelligent personalisation.
  • Manage automation workflows including branches, limits, and suppression mechanisms.
  • Track trial-to-paid performance metrics and conduct rapid A/B tests for campaign improvements.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

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EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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