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Google Analytics Course

4.8/5
Google Analytics Course
4.8 in the evaluation
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Google Analytics Course teaches you to create a strong measurement plan, set key performance indicators, and convert business objectives into specific tracking needs. You will learn to implement GA4 and Universal Analytics using Google Tag Manager, understand event structures, and apply advanced e-commerce tracking. Gain hands-on experience in analysing user behaviour and sales funnels, segmenting data, generating reports, and performing quality checks to reveal insights and suggest reliable, data-backed improvements.

Elevify advantages

Develop skills

  • Analytics strategy design: build efficient, effective GA4 and UA configurations quickly.
  • Tagging and tracking: set up precise GTM events, UTMs, and e-commerce tags.
  • Behaviour analysis: identify funnel problems, cart errors, and device-related abandonments.
  • KPI and segmentation mastery: establish precise KPIs and valuable audience groups.
  • Insight to action: transform reports into A/B tests, UX enhancements, and campaign successes.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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