digital strategy training
This comprehensive course equips learners with essential digital strategy skills for retail marketing. It covers assessing digital maturity, developing data-informed roadmaps, refining e-commerce and omnichannel customer journeys, and leveraging analytics, CRM tools, and performance marketing techniques to achieve tangible business growth and improved outcomes.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course provides a practical guide to enhancing online performance. Participants will learn to evaluate digital maturity levels, create actionable roadmaps, and handle risks, vendors, and governance effectively. Key topics include integrating omnichannel strategies, managing customer data, CRM systems, and achieving a unified customer view, alongside boosting e-commerce conversions, analytics, KPIs, and growth channels using proven frameworks and tools.
Elevify advantages
Develop skills
- Develop retail digital roadmaps by focusing on quick wins and sustainable long-term growth strategies.
- Enhance e-commerce user experience through conversion rate optimization, A/B testing, and performance improvements.
- Create seamless omnichannel customer journeys integrating in-store, online, pricing, and fulfillment processes.
- Transform customer data into revenue streams using single customer view, CDP/CRM solutions, and privacy-compliant practices.
- Expand performance marketing efforts with marketing mix modeling, attribution analysis, SEO/SEM, and customer lifecycle management.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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