Digital Media Management Course
This course equips learners with practical skills to manage and optimize digital media campaigns across major platforms, focusing on audience targeting, budget management, performance tracking, and continuous improvement for effective results.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Digital Media Management Course provides a straightforward, hands-on approach to planning, starting, and improving campaigns on key platforms. You will learn to identify audiences and create personas, match goals, manage budgets and bids, arrange materials, and conduct A/B tests. Develop dashboards, monitor key performance indicators, and follow a monthly review process to make every campaign more effective, cost-effective, and ready for growth.
Elevify advantages
Develop skills
- Build data-driven media dashboards: track KPIs, ROAS, and CAC with confidence.
- Design high-impact campaigns: align goals, audiences, and messaging fast.
- Plan and allocate media budgets: optimize spend across Meta, TikTok, and Google.
- Run monthly optimizations: test creatives, audiences, and funnels for quick wins.
- Profile digital audiences: segment buyers and map behavior for precise targeting.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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