digital marketing and communication training
This course equips you with essential digital marketing and communication skills for impactful campaigns. Explore data-driven strategies, customer journey mapping, A/B testing, analytics tools, and omnichannel approaches to drive traffic, enhance conversions, and build lasting customer value through optimised online and integrated efforts.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain a practical framework to plan and execute effective digital marketing strategies. Refine brand positioning, map customer journeys, develop omnichannel campaigns, and optimise email, social media, content, and paid efforts. Master KPI tracking, analytics setup, creative testing, and funnel improvements for measurable, scalable growth aligned with business objectives.
Elevify advantages
Develop skills
- Master analytics setup: define KPIs, implement GA4, UTMs, and attribution swiftly.
- Design high-performing funnels: map journeys, enhance UX, and boost conversions rapidly.
- Craft omnichannel strategies: integrate email, social, paid ads, and SEO effectively.
- Apply A/B testing: experiment with creatives, pages, and flows to maximise ROAS.
- Bridge offline and online: convert events, PR, and retail into measurable digital traffic.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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