Digital and Social Media Course
This course equips you with practical strategies to boost engagement on Instagram and TikTok, focusing on content planning, creation, community building, and performance analysis tailored for sustainable skincare brands.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Digital and Social Media Course provides a clear, practical system to increase engagement on Instagram and TikTok. You will learn to set goals, select appropriate platforms, and create 4-week content calendars featuring strong hooks, pillars, and calls to action. Gain expertise in short-form video production, content repurposing, analytics, A/B testing, user-generated content, and community strategies designed for sustainable skincare brands, enabling consistent publishing and rapid improvement in results.
Elevify advantages
Develop skills
- Editorial calendars: Develop 4-week content plans incorporating hooks, posting schedules, and batching techniques.
- Social formats: Create effective Reels, carousels, Stories, and short videos that perform well.
- Community growth: Implement quick engagement methods, user-generated content, and outreach to micro-influencers.
- Skincare positioning: Establish ethical direct-to-consumer brand perspectives and transform them into engaging posts.
- Analytics sprints: Monitor key performance indicators, conduct A/B tests, and refine content over 4-week periods.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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