Advanced Paid Traffic Course
This course equips marketers with advanced strategies for managing and optimizing paid traffic campaigns on Meta and Google platforms, focusing on scaling performance, creative testing, KPI modeling, attribution, and risk management to achieve efficient and sustainable results.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Advanced Paid Traffic Course provides a full, hands-on approach to planning, starting, and growing successful campaigns on Meta and Google. You will learn KPI modelling to reach tough trial goals, create effective account setups, handle bidding and budget distribution, craft successful creative tests, control risks, and quickly resolve performance issues using straightforward dashboards, attribution methods, and reusable strategies.
Elevify advantages
Develop skills
- Performance scaling playbook: scale Meta and Google Ads quickly without resets.
- Creative testing mastery: launch data-driven ad experiments that win quickly.
- KPI and funnel modeling: forecast CAC and sign-ups with precise paid traffic math.
- Attribution and tracking setup: fix data gaps with GA4, CAPI, and enhanced conversions.
- Risk control and reporting: detect issues early with lean dashboards and guardrails.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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