Digital Traffic Course
This course equips learners with practical skills to plan, launch, and optimize digital traffic campaigns using GA4, multi-channel strategies, and data-driven testing for improved ROAS and CPA.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Digital Traffic Course provides a straightforward, hands-on approach to planning, starting, and expanding successful campaigns. You will learn GA4 tracking, key performance indicators, and attribution methods, followed by selecting channels, designing funnels, and mapping messages. Develop precise forecasts, distribute budgets across Google, Meta, and TikTok, and conduct organised experiments to boost ROAS, reduce CPA, and quickly build steady, high-intent traffic.
Elevify advantages
Develop skills
- Mastery in performance analytics: monitor GA4 events, KPIs, and actual conversions.
- Intelligent media planning: distribute budgets, bids, and channels to achieve optimal ROAS.
- Funnel strategy development: align audiences, messages, and offers throughout the customer journey.
- Quick testing framework: execute reliable A/B tests on advertisements, creatives, and landing pages.
- Forecasting and benchmarking: project CPC, CPA, and revenue to inform traffic strategies.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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